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Its vs. It’s
posted on Jan 29 by Miss-InkIts: Indicates possession.
Example: The store held its grand opening last week.
It’s: The contraction of “it is.”
Example: It’s a perfect day to go out on the boat.
Let’s try it out:
Which is correct?
A. Emma is wearing a coat even though its hot outside.
B. Emma is wearing a coat even though it’s hot outside.
The correct answer is ‘B.’ Let’s take a closer look by slightly changing the sentence. “Emma is wearing a coat even though it is hot outside.” Now, it’s easy to see why ‘B’ is the correct choice.
Let’s try another example.
Why is correct?
A. I love the ocean because of it’s calming colors.
B. I love the ocean because of its calming colors.
The correct answer is “B.” The word “its” is referring to the ocean’s colors and therefore is a possessive reference.
Bonus tip: When referring to a company, use “its” instead of “they.” For example, “McDonald’s is one of the most popular fast food restaurants in the world. The company is recognized by its golden arches.”
About the author
Miss-Ink
Misty owns and runs, Miss Ink, LLC, a boutique public relations firm offering communication and branding solutions to Miami.
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