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Have you ever won something in a contest? Regardless of how big or small the prize was, weren’t you proud to boast that you won something? Chances are, a marketing or promotions team carefully planned the contest to get you excited and get you talking to your friends about their product or service.  And most of the time it works!

Social media marketing relies on engagement. What better way to get people’s attention and get them to take action than to launch a fun contest? Facebook is not only the largest social network, but it currently offers the best platform for contests.  Chances are you’ve entered a Facebook contest yourself.

If you’re thinking of launching a Facebook sweepstakes, there are some promotion guidelines you need to be aware of.  One of the guidelines states that, “Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.” This means that you need to use a third-party app to run  your contest.

There are numerous apps to help you carry out the sweepstakes. At the time of this post, I’m using North Social to run a Kindle Fire giveaway sweepstakes. Check it out on the Miss Ink Facebook page and of course, feel free to enter.  This is important because simply “liking” a page or taking another action on a page to enter a contest is against Facebook rules.

In addition to apps, Facebook requires that your promotion include specific wording that releases Facebook from any liability.  The North Social app offers this wording as a part of its service.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
You understand that you are providing your information to the administrators of this page and not to Facebook.
The information you provide will only be used for communications related to this promotion.

In addition to the wording specified in the Facebook promotion guidelines, you should disclose full contest rules, which your attorney can assist with. It may seem like a lot of work, but with the right strategy you can gain visibility and build customer loyalty.

Using social media to give your customers the gift of five-star customer service

The social media train is rolling along stronger than ever. Businesses are hopping on with much less hesitation than a few years ago. There’s just one problem: Many companies forget to buy their tickets and pack their bags.

Simply having a Facebook fan page or a Twitter account is like hopping on a train with a one-way ticket. Sure you’ll see the sites along the way, but you’re not going to get very far. You have to plan your route.

Many people regard social media as simply a promotional tool.  It’s not. Yes, social media can help raise awareness of your company, product, brand, etc., but social media savvy companies and individuals realize it’s purpose is much more powerful.

Take for instance The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse by Peter Shankman. This story is incredible inspiring.  I’ll let you read it (and I hope you do) for yourself, but it goes something like this. Peter, during an exceptionally long day of traveling, was craving a steak from his go-to spot Morton’s The Steakhouse. He  jokingly tweeted the restaurant asking them to have a steak at the next airport he was landing at.  Well, guess what? His joke became a reality when he arrived at his destination to see a Morton’s waiter (tux and all) standing with Peter’s driver and a to-go bag packed with restaurant favorites.

Have you ever heard of customer service that amazing? Talk about five-star! So, maybe the restaurant wouldn’t go that far for someone like you or me (Peter is famous in the PR and social networking world), but check out Morton’s Facebook page and Twitter. It’s amazing. They listen–to everyone!

That’s how you provide exceptional customer service. No matter how big or small your company is, they key is to listen. That includes monitoring your social network accounts and providing timely response, which brings me to a couple of my top pet peeves.

It really, really bothers me when people link all of their accounts together so that they only have to post on one site OR when they schedule all of their messages. What’s my beef? Among the reasons that I rarely suggest using either of these tactics is, how do you know what people are saying if you never log into your account? (FYI, I do not follow companies or people on Twitter when they don’t interact with other Twitter users. What’s the point?)

If you’re a fan, you just want to be heard. Taking the time to monitor and respond is worth every second that it takes. It’s just that simple.

Social media is no longer an unfamiliar term, but it seems that most people I talk to still believe that the tool is reserved for the tech savvy.  Relax. True there are right ways and wrong ways to “do” social media, but social media rules are evolving.

There are basic principles that will assist you (check out “Miss Ink’s 3 C’s of Social Media Marketing”) along the way, but we all make mistakes. Here’s my list of the most common ones:

• Relying on spell check. I once posted a blog where I meant to write “public” but wound up leaving out the “l”.  Luckily, a loyal blog reader and Twitter reader promptly pointed out this mistake to me.  Lesson: Slow down before you communicate something unintended.

• Venting. I know many, many people who use Facebook and Twitter to vent about problems they are having with other people. While it may be momentarily therapeutic, the fact of the matter is that no one cares. It’s a passive aggressive behavior—and a really bad habit—that more often than not reflects poorly on you.  Stay classy people. Warning: Airing your dirty laundry can be addictive.

• There’s no such thing as private. This ties into the venting mistake, but save yourself some embarrassment and don’t post something if there is even one person you don’t want to read it.  Six degrees of separation is not a myth.

• Forgetting your manners. Social networking is integrated with business more than ever.  Your online personality is NOT different from your “real life” personality.  If anything, people see who you are on social networking sites as a true reflection of self because people tend to let their guard down.

• Unintended links. This is another mistake that I am guilty of.  I have posted an article and not included the correct link.  The links didn’t direct my readers to a scandalous website, but the power of the information I wanted to share was lost and I ended up looking careless.

• Sharing links without clicking first. Social networking is a competition of who can be the first person to break news.  When we’re trying to keep up, we may share or retweet something just because the teaser sounds interesting.  Click on the link first.  Make sure you know exactly what information you’re sharing.

• Posting only about you. Most people new to social media make this mistake. Social media is about sharing information that engages people in conversation.  Who wants to have a conversation with people who only talk about themselves?  I sure don’t and I can guarantee the people in your network don’t either.

• Auto posts. This is what happens when people automatically link everything they share from one site to share on another site. Many people make this mistake because they want a social media presence across several sites, yet they want to simplify the process.  The trouble is that people will feel spammed or if they comment or reply, you’ll never know because chances are that you rarely check up on your account’s activity.  To avoid this, only sign up for the amount of social media tools that you can give personal attention to.

• Auto direct message. A lot of people LOVE to do this on Twitter. They figure if they send an auto direct message to every new follower, they will be properly acknowledging them.  While it seems nice in theory, it rarely works. You’re better off sending a personal message to followers you want to build a relationship with.

• Adding every person you meet to your mailing list. Everyone wants to build their database, but no one wants to be spammed. Yes, I did use this tactic early on, but I quickly learned that it could backfire and actually annoy people in part because I don’t enjoy being on the receiving end of this tactic.  Always ask if people would like to opt-in to your email list. You’ll look more professional and courteous and you’ll know that you’re sending information to people are actually interested in what you have to send them.

BNI Coral Gables and I was told that it was very helpful to several people in the room.  I didn’t deliver a complicated presentation, however, I focused on three basic principles of effective social media marketing that I have dubbed “Miss Ink’s Three C’s of Social Media Marketing.”

These are very simple concepts that I have written about before, however, after the presentation, it was clear that many people can benefit from this information. Whether you’re new to the game, or have a daily social media regimen, these three concepts are the foundation of effective social media marketing.

So, just what are “Miss Ink’s Three C’s of Social Media Marketing”?  I’m glad you asked because here we go:

1. Content: What’s in it for me? This is the question that every single person asks before purchasing a product or service. Post information in your blogs and on your social networks that people will find useful and interesting.

For example, if I simply wrote “Buy from Miss Ink” as the title of this blog, would you read it? Yeah, I didn’t think so. However, you are reading this article because it provides information of value to you. Go ahead and get creative but post information that’s relative your business and expertise.  I love the Frosty fan page on Facebook by Wendy’s.  It focuses on something that is a popular item on the restaurant’s menu but it does so in a witty way that keeps people interested.

2. Consistency: If you have a Twitter account, but are only tweeting once a week or worse, once a month, you’re completely missing the boat. You have to be consistent.

The Internet world moves at a lighting fast pace. Status updates, tweets, blogs: they are all like flashes of lighting, here one second, gone the next.

Of course the information you post doesn’t just disappear, but with so much information being shared, your tweet may be washed away by someone else’s in a flash. That’s because new information is being posted every second of every day and the likelihood that someone will actively search out what you post is really low.

If you’re not sharing information on a regular basis, how can you expect to keep up?  It’s the tried and true marketing principle of repetitive communication.  I’m not saying you need to bombard your fans with new status updates, blogs or emails every 5 minutes. But, what I am saying is be consistent by logging on everyday.  I recommend making it part of your daily schedule.

3. Conversation: Third but certainly not last is conversation.  Let’s go back to the networking event example.  If someone stands up and gives you a testimonial, would you just ignore it or would you thank them for their kind words. I’m going to bet (or at the very least hope) that you said the latter.

This is the same idea with social media. If someone comments on a blog that you wrote or retweets one of your tweets, thank them.  Similarly, participate in the conversation by “listening” (i.e., reading) what others are saying and then respond. In other words, get involved.  Communication is the only way to build relationships and that has to be a two way street.

Of course there is much more to social media marketing than these three concepts, but if you can remember “Miss Ink’s three C’s of Social Media Marketing” you’ll be on your way to powerful results.

Facebook continues to evolve as a social networking giant. Whether you use it for business or pleasure or both, you’ll want to know about some of site’s cool and underused features.

New profiles:

Did you know that the new profile design is a magnificent tool for all professionals? Whether you’re a student, a professional or a business owner, there’s one feature in particular that you should take advantage of.

Now you can add projects that you’ve worked on and tag friends who worked with you on the project(s). Here’s how:

1. Convert to the new profile by clicking here: http://www.facebook.com/about/profile/
2. Once complete, click “edit my profile” on either your homepage or profile page.
3. Select the “education and work” tab.
4. You can add projects to either your university or place of employment or both. Just click on the “add a project” link under the entity name.

Profile and Page Tags:

This is another personal favorite feature. You can tag people, fan pages, groups, community pages, etc. in your status updates and on wall posts.

Tags are great because just like photo tags are posted to your page, status tags will show up on the user’s wall (depending on their settings) or on the page wall. Why is this so cool?

If you’re a business owner, you can monitor when people tag your business by using the search feature. You can also view mentions on your community page, which is a public page featuring every Facebook post that mentions your company name.

How do you tag something? First, be sure you either are a friend of the person or “like” the page.  Now you’re ready to tag.  In the status update or wall box, type the “@” symbol followed by the person’s name or page name. A drop down list will appear with all of the names of people or pages that you’re associated with that are similar. Choose the one you want to tag and that’s all there is to it. The text that is tagged will show up as highlighted text. When you click “post” the tag will appear.

Claiming Places and Community Pages:

Have you ever searched your business name on Facebook? If not, do it. In the search results, you’ll likely see a “community” page and/or a “places” page.  Did you know you can claim these pages?

When you click on the page, you will see an option in the left hand menu that says, “Is this your page?” If you have reason to believe you can claim that page, click on the link and fill out the appropriate information.

There are many, many more features than the ones that I have highlighted in this post. Feel free to contact me with any questions and of course, check back for new blogs.  You can also subscribe to my RSS feed by clicking here, http://www.miss-ink.com/feed/rss/ or become a fan of Miss Ink, LLC on Facebook or follow me on Twitter.

This is a video recording of me talking you through the process of claiming your local map listing on Google, Yahoo & Bing. Getting in Google Map – Claiming your Local Map Listing on Google, Yahoo and Bing

Below you will find a step-by-step guide for checking, claiming & managing your Local Business Listings on Google.

1. Go to http://www.Google.com/places

2. Click on Create an account or Log-in using your Google Username & Password

3. Enter all of the necessary contact information

4. Then click on “List your business”

5. Enter your phone number so that Google can determine if you already exist in their database

6. If your company comes up, click “Edit” if it doesn’t, click “Add New Listing”

7. Fill in all of the necessary information

• Update Your Company Name to Read “Company Name – Core City + Main Service) – E.G. Heights Roofing – Miami Roofing Contractor” E.G. Reserve Dental Group – Boca Raton Dentist”
• Add your Website Address – This will create an important inbound link
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Trucks, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Listing
• Upload a Video if you have one (If you don’t – Get one made!)
• List your hours of operation & services offered

Press Submit

8. You will be asked how you want to confirm your listing – via Phone or Postcard.

• ALWAYS CHOOSE PHONE. It is much faster & will ensure that your complete the process
• The Postcard Option takes 2-3 weeks

9. You will receive a call from Google’s automated system immediately. The automated system will provide you with a 5 digit code

• Make sure you or someone is available to answer the Office Line listed in your map listing.

10. Enter that code on the next screen & press “GO” in order to activate your listing

You will see a confirmation page indicating that you have successfully activated your listing.

That’s it! You have completed the 10 steps to claiming & setting up your Google Map listing on Google Places.

Here is what your Google Places Account Admin Area will look like once you are complete:

Here you will be able to edit your listing, add a coupon & check our your Google Places Page Stats

• How many people are pulling up your Google Places Page
• What are they searching to get to you
• How many of them are clicking to your site, etc

Here is what you Google Map Listing will look like on Google once you are Complete

• Look for the “Business Owner Verified” check box in the top right corner
• GET REVIEWS – Getting reviews has been proven to increase placement in the map listing

Feel free to give me a call at 786-325-6761 or shoot me an email at josh@joshnelsonimc.com if you get stuck or if you have any questions. To learn how to Improve Your Placement on the Google Map click here. You can learn more about my Local SEO Strategies by clicking here.

Josh Nelson is an Miami Internet Marketing Consultant that specializes in helping South Florida Businesses (Miami, Fort Lauderdale & West Palm Beach) improve their sales and revenue performance by effectively marketing online via Search Engine Marketing (PPC), Search Engines Optimization (SEO) and other internet platforms.

I have been talking about the power of social media since I opened Miss Ink nearly three years ago. At first, people thought I was crazy and simply promoting a fad. Today, the sentiment is much different. There has been a strong transition in 2010–at least in the small business community in Miami–and businesses are more vested than ever in social media marketing.  The question has changed from “why do I need to have a social media presence” to “how do I have a social media presence.”  The answer is simple: You have to build it.  It’s an investment in time, but also an investment in building relationships with your target demographic or better yet, an investment in building relationships with people.

It’s very similar to attending networking events. You go to an event and you will inevitably meet two types of people: A) The “professional” who throws their business card at you in passing and B) the person who takes the time to learn about you and your business.  Most likely, you’re going to give your business to person “B.” The same concept applies to social media marketing on social networks.

So, just how does a business market through social media?  It’s simple when you remember “Miss Ink’s Three C’s” to Social Media:

1. Content: What’s in it for me? This is the question that every single person asks before purchasing a product or service. Post information in your blogs and on your social networks that people will find useful and interesting. For example, if I simply wrote “Buy from Miss Ink” as the title of this blog, would you have read it? Yeah, I didn’t think so. However, you are reading this blog because it provides information of value to you. Go ahead and get creative but post information that’s relative your business and expertise.  I love the Frosty fan page on Facebook by Wendy’s.  It focuses on something that is a popular item on the restaurant’s menu but it does so in a witty way that keeps people interested.

2. Consistency: If you have a Twitter account, but are only tweeting once a week or worse, once a month, you’re completely missing the boat. You have to be consistent.  The Internet world moves at a lighting fast pace. Status updates, tweets, blogs: they are all like flashes of lighting, here one second, gone the next.  Of course the information you post doesn’t just disappear, but with so much information being shared, your tweet may be washed away by someone else’s in a flash. That’s because new information is being posted every second of every day and the likelihood that someone will actively search out what you post is really low.  If you’re not sharing information on a regular basis, how can you expect to keep up?  It’s the tried and true marketing principle of repetitive communication.  I’m not saying you need to bombard your fans with new status updates, blogs or emails every 5 minutes. But, what I am saying is be consistent by logging on everyday.  I recommend making it part of your daily schedule.

3. Conversation: Third but certainly not last is conversation.  Let’s go back to the networking event example.  If someone stands up and gives you a testimonial, would you just ignore it or would you thank them for their kind words. I’m going to bet (or at the very least hope) that you said the latter. To not thank someone or respond when they as a question is just rude.  This is the same idea with social media. If someone comments on a blog that you wrote or retweets one of your tweets, thank them.  Similarly, participate in the conversation by “listening” (i.e., reading) what others are saying and then respond. In other words, get involved.  Communication is the only way to build relationships and that has to be a two way street.

Of course there is much more to social media marketing than these three concepts, but if you can remember “Miss Ink’s three C’s to Social Media” you’ll be on your way to powerful results.

Everyone wants more exposure for their business because the more people you reach, the more sales you make.  Right?  Actually, efforts to increase your visibility have to be done correctly otherwise, you might be reaching an audience that isn’t interested in your product or service or if you reach the right audience, you might not be sending the right message.  What’s a company to do?  If you’re looking to hire a public relations firm, you’ll want to make that investment count. Here are 10 questions to ask  potential firms:

1. Is your public relations representative consistently communicating a cohesive message?

If you’re reaching the right audience, but you’re bombarding potential customers with mixed messages, how can you expect them to hire you?  The message has to be clear.  What exactly is your product or service? How can your product or service help them gain pleasure or avoid pain? These two basic principles need to be outlined before you start any campaign and serve as the base of your communication. Otherwise, your potential customers will end up confused and for those customers you do have, their loyalty is at risk.

2. What are their results with other clients?

Don’t be afraid to ask this question.  Is it media exposure that you’re interested in? Ask for example of press releases and media clips. Is social media a priority? Ask for the names of clients they perform this service for and then check out their Facebook pages, Twitter accounts, blogs, etc.  Better yet, ask if any of these efforts have resulted in increased sales for their clients.

3. Are they business-minded and focused on increasing your customer base?

At the core of every business is one simple word: sales.  It’s crucial that your public relations firm understands your sales goals.  Again this goes back to knowing your audience and knowing what message to communicate to them.  If the firm isn’t actively interested in your sales, you can pretty much bet they are just interested in their own sales.

4. What kind of experience does the staff have? Specifically, the team that will be managing your account.

The individuals handling your account will most likely have varied degrees of experience. You’ll want to know that at least one member has enough experience to effectively lead the management of your account. Find out who the point person will be and be sure they’ve sat in on the preliminary meetings with you.

5. Are they creative and does the creativity have a purpose?

You want your brand to stand out from the crowd, but what happens when creativity goes bad?  If the message is so creative that no one understands it, or even worse, people liked the message but don’t remember the company tied to the message, you will have a problem on your hands.  This is not to say that you can never take risks but be prepared. The best preparation is to have a solid base to your communication efforts.

6. Do they think objectively from the customers’ point-of-view?

Whether the public relations firm is writing a press release or launching an expensive campaign, the message has to go back to one principle: What’s in it for me?  If the firm is distributing information that is talking about the features of your company versus the benefits, the communication effort will fail. What if you were the consumer? What’s interesting to you and your friends?  Find the angle that best fits your audience.  It is crucial that your public relations firm understands this.

7. Do they have media relationships?

Notice I wrote, “relationships” and not “contacts.”  Today’s world of journalism is extremely fast-paced and competitive.  Having relationships with reporters, publishers, producers, etc. is extremely important because if they know your public relations representative, they’ll be more likely to take their call or read their email.  Not to say they need to know every person who works in the media, but you’ll want to know they have relationships with media that are key to your business.

8. Are they realistic or do they over-promise?

I’ve heard of firms that will promote events and will tell the client that every paper, magazine and television station will be in attendance. That’s unlikely and most of the time the client ends up disappointed.  I would shy away from any firm that promises the world.

9. How long have they been involved in social media and are they active in education?

Social media is growing component to public relations.  There is an entirely different strategy involved in social media.  Are they active with it and how long have they been involved? It’s also important to ask about education because social media is still in the growth and development stage. It’s growing very quickly and your representative should be keeping up on the latest developments to help you keep up with the competition.

10. Do they have strong writing skills?

Last, but certainly not least, do they have good writing skills?  Do they know Associated Press Style (the style that media uses)? Can they be creative and concise?  Do they understand how to write for different mediums (e.g., blogs, microblogs, newsletters, brochures, websites, press releases, media alerts, etc.)?

Asking these questions will undoubtedly help you determine which is the right public relations firm for you.  Have more questions? Feel free to post them in the comments section.

1) Identify your search-engine keywords

• Why: Arm your web site and Internet initiatives with powerful ammunition by incorporating relevant search-engine keywords into your content.  From web pages to biographies to blogs to pay-per-click campaigns, picking the right keywords makes all the difference in helping your target market find you online.

• How: I have found that one of the best resources for identifying keywords is the Google AdWords Keyword Tool. It’s free and you can search for terms based on your existing web site content or search specific terms.  The Tool will give you a report of the average search volume of a keyword term as well as its advertising competition.  This is important because highly competitive terms mean more competition for your site if you use the same term.  Luckily, the Tool’s report also includes alternative terms. Plan to use these terms in the content your share on the Internet and pay-per- click campaigns.

2) Increase your social media outreach

• Why: There are a multitude of reasons to increase your social media outreach including more pages for the search engines to reference and encouraging interaction from current and potential clients.

• How: Start a blog, a Twitter account, a Facebook page, or post articles to community web sites like Digg.  Or, if you already have a blog or social networking account, create a plan to help you make the most of your current social media outreach.  For instance, I advise clients to plan to post blogs one to two times per week (e.g., every Tuesday and Thursday) and to create a list of topics ahead of time to help with writer’s block.   Another example would be to create a weekly to-do list (ideally at least a month ahead of time) for your Facebook page.  Keep in mind you probably won’t stick exactly to the posting schedule, but it will give you direction as to what content to post and keep you on track with when to post it.

3) Join a new business association

• Why:  Word-of-mouth referrals are extremely valuable.  The relationships you build in networking groups can lead the way to your best clients and also help you spark new ideas for your business.

• How: Search for business groups or associations in your area and visit a few before you choose which one(s) to join.  Become a regular at networking events and aim to set up meetings with members outside of the events.  Also, practice your ‘elevator speech’ ahead of time so you know how to introduce your companies to others in as few words as possible.

4) Advertise in special editions of publications

• Why: In January most publications release their editorial calendars for the year.  These calendars detail the focus of each issue giving you a head’s up of advertising opportunities that you can include in your annual budget.

• How: Most editorial calendars can be found on each publication’s web site. Choose publications that are distributed to your target demographic.  For example, if your ideal target market is local search neighborhood newspapers, magazines and e-newsletters.

5) Plan sponsorships into your year

• Why: Sponsorships are a fantastic way to promote your company to a particular audience.  Pending your level of financial commitment and the type of event, you may receive placement on all of the event’s marketing materials as well as signage at the event significantly increasing your company’s visibility.

• How: Non-profit organizations and business associations hold annual events that may be the perfect sponsorship opportunity for your company.  Choose a monthly or quarterly sponsorship budget and then pick the events that you want to sponsor.  Search calendar of events or search charity and business events in your area.  After you pick the events, plan them into your marketing calendar giving yourself a reminder a month or two ahead of time to sign-up for the sponsorship.

‘Twitter’ may be the most used word of 2009, but search-engine optimization or SEO can’t be far behind.  Savvy professionals are taking note of the importance of their page rank.  People go to the Internet to find information.  Naturally, pages that rank high in search engines are the ones that are most likely to be clicked on.  SEO techniques to increase page rank can be complex.  The unseen factors of a web site from CSS codes to hosting accounts can impact page rank.  However, the content on the page can also make an impact.  Here are three simple ways to increase page rank:

1. Relevant keywords: Think of how you use the Internet to search for information.  You go to your search engine of choice (e.g., Google, Yahoo, Bing) and type in words related to the information you want to find.  As a professional who wants to increase page rank, you have to make it easy for people to find you. This means using terminology associated with the products, services, or information that your site offers.  One great tool is the Google Keyword Tool.  Type in a term or even your web site and the tool will give you a report of what terms people search and how often they search that specific term.

2. Cross-link related pages: Within your web site content you might reference people, places, things, and ideas that offer opportunities for a cross-link. A cross-link is when you add a link to another web site’s page.  For instance, in the ‘relevant keywords’ point above, I linked to the Google Keyword Tool page. This serves a couple of purposes: First, it helps readers quickly refer to points of interest and second, this page is now tied to the Google Keyword Tool.  Why cross-link? A cross-link can give your page credibility in search engines. When someone searches for information located on the page that you linked to—whether it be a term or the actual product or business name—your page has a chance of coming up sooner in the search engines. SEO Marketing World has a great article with more information on how to use cross-links properly.

3. Change permalink settings: ‘Permalink’ is short for permanent link.  It is the unique URL or web site address for any given page.  It is most often used with blogs or posts to help archive each post as its own page.  For instance, my entire web site is set-up through WordPress. On the settings page, there is an option to change the permalink setting.  The default setting assigns a number to each blog.  However, I wanted each page’s address to include the title of each blog post.  This helps because the name of a page will increase the chances that someone will find the page when they search for a term associated with that page.  For example, this post is titled ‘3 simple ways to increase page rank.’  If someone searches for ‘increase page rank,’ they have a higher chance of finding my page because not only do I include that keyword term a few times in this post, but also because it is in the page URL.

For optimum SEO it’s probably wise to consult a few professionals including a web site designer, a copywriter, and an Internet marketer.  The combination of an ideally coded and hosted web site, SEO-friendly text, and strategic Internet marketing tactics  (think: pay-per-click campaigns), can dramatically increase your page rank and increase your potential customers.

Miss Ink specializes in writing SEO-friendly content. We also have a network of Internet marketing teams and web site designers to help your SEO dreams come true.  Email us for more information at info@miss-ink.com

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